celebrating female power

ANY DI founder Anne Dickhardt motivates strong modern business women to believe in their goals! 

#femalepower

BUT HOW A DAY LOOK LIKE IN THE LIFE OF A SUCCESSFUL DESIGNER?

Ever since I was a teenager I have been dreaming of the perfect bag. As a young professional tennis player  I was always travelling a lot. I was always missing a bag that I could take with me to both training and sponsor meetings, one that was not only sporty and practical but also elegant.

After an injury I had to end my tennis career and decided 2015  to start my own luxury bag label ANY DI . For about 5 years now I have been running my own company in Munich with over 20 employees; our team is growing steadily. This makes me especially proud!

My working day usually begins at 6.30 a.m. From the cozy bed, I check my calendar, important e-mails and the social media channels directly. I don't spend much time at home - after getting dressed, it drives me straight into the office to start the day.

I grab my ANY DI Highlight Piece, the Business Bag L, and pack my laptop and all the important essentials. Since I use the bike as often as possible, the Bag L is the perfect handbag and can be turned into a backpack in seconds. As soon as I enter the office, I jump back and forth between meetings, and the photo shoot for our new summer collection. Flexibility and perseverance are required - but that's exactly what I love about my job.

Other than usual I leave the office early in the evening and make my way to the airport, because I have to fly to Italy for an important business trip .For such long distances , the strong ANY DI Bag L is simply the perfect handbag. When travelling I like to use the bag as a backpack to have my luggage free and still look chic.

Shortly before my business appointment, I turn the backpack constructioninto a timeless and elegant handbag.

As a young company founder I realized that flexibility and changeability in everyday life are very important to me.

Your Anne