frankfurter allgemeine magazin

May 2017


Who isn't familiar with this situation: long distances at airports and in big cities, and your heavy bag pulls you down to the ground. One longs for a backpack, if it didn't look so informal. The solution is a high quality bag that is dimensionally stable yet not stiff, making it ideal for use in the evening, during the day and when travelling. ANY DI offers cowhide and calfskin bags in brown and black to summery coral and light grey.
As a much-travelled tennis star, she desperatly searched for an elegant bag with storage space that could be transformed into a comfortable backpack in no time at all. Now she has developed this bag herself. It has room for A4 papers, laptop or Ipad, is still closable and can be carried well.

In October 2014, she succeeded in having exactly the bag made, that looked and functioned as she wanted it to. As a backpack, the bag can be closed securely because the straps are crossed and pulled over the opening of the bag. The strap system has been patented as well as the Gold and Camouflage. The carrying straps for the backpack, which can be hooked into the bottom of the bag, are quickly released and can be used with a connecting piece as a shoulder strap. Since last year the ANY DIBags are available at 140 dealers in 20 countries. They are not cheap. The conversion bag costs 849 Euro, the Microsoft model 899 Euro. But more bags will be necessary for the time being" written by Heike Schmoll.